Winter is trade show season for ag industry

As we approach late fall, Thanksgiving reminds us that the harvest is complete, so that means a year of hard work from farmers has paid off and there’s nothing to do until spring to start again, right? Not exactly!

For hard-working members of the agriculture industry, even as winter arrives, there’s still plenty to do. We’ve previously mentioned the tough work required in preparation for the growing season, such as winter pruning at the Carter orchard, but in addition to the never-ending work on the farm, winter also signals our industry’s trade show season.Neal at NW Hort Expo

While most industries enjoy travelling around for conferences in the more agreeable weather of spring and summer, for us December to March are the best times to meet up with our fellow producers. It’s a great opportunity to see the latest products and innovations, hear the results of the latest research, and of course, share our own!

With Arctic® apples slated for approval in Canada and the U.S. in spring 2014, this year is particularly important, because the treefruit industry is as eager as ever to learn more about our nonbrowning apples. We always find that the biggest impact of all is when individuals get to see the nonbrowning trait in action, so we do our best to bring Arctic® fruit with us wherever we go. At a recent event, we showed attendees a haggard looking slice of a conventional Golden Delicious pictured above in comparison to our still-pristine Arctic® Golden – even after being sliced for hours and traveling around in my pocket all day!

Several of us participated in PMA’s Fresh Summit in October, where OSF’s Neal Carter highlighted Arctic® apples in an “Emerging Technologies” session. Just yesterday, we finished exhibiting at the Washington based Northwest Hort Expo and we’ll also exhibit at the Great Lakes Fruit & Veg Expo in Michigan next week. There’s plenty more we’ll be participating in during early 2014, so keep an eye on our Twitter feed. If you will be where we are, let us know if you’d like to see Arctic® apples for yourself!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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