Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Eye-appeal of Arctic® apples undeniable

During our mall intercept research, we presented consumers with a plate of Arctic® apples and a plate of conventional apples, both of which had been sliced just before they were presented. Then, we asked the consumers several questions about each plate of apples, and here’s what they said! The plate of conventional apples was most often described (68% of respondents) as “browning/old/unappealing”. On the other hand, the majority (68%) said the plate of nonbrowning apples looked “fresh” or “appealing” with “better than the other plate” being the second most common descriptor. As you can see from the graph, zero respondents
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