Taking the “Yuck” Factor Out of Brown Apples

Best Food Facts, an educational website that connects consumers with food system expert, recently reached out to Dr. Herb Aldwinckle for his opinion on Arctic apples. Dr. Aldwinckle, professor emeritus at Cornell University’s Department of Plant Pathology and Plant-Microbe Biology, has studied apples for four decades and explains that nonbrowning apples are completely safe and will provide a significant consumption trigger. Our president Neal Carter was also interviewed about the history, benefits and deregulation progress of Arctic apples. We encourage you to view the full article, including video and audio components, on Best Food Facts’ website here.
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Watch: Arctic® apple stays white!

With Arctic® apples still undergoing deregulation, it can sometimes be a challenge to demonstrate the impact of the nonbrowning trait. But seeing is believing, so take a look at our 24-hour time-lapsed video comparing a sliced Arctic® Golden to a conventional Golden Delicious. We think you’ll agree that the difference is clear! Even after just a short amount of time, the conventional fruit’s flesh becomes brown and unappealing. It’s probably not an apple that you, or your picky kids, would consider eating. The Arctic® Golden, on the other hand, maintains its original color throughout the entire 24 hours without the
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BC Fruit Grower Perspective: Arctic® apples meet an industry need

Guest blogger, orchardist and agricultural scientist Dr. David Lane provides his opinion on why Arctic® apples can provide a valuable consumption trigger for the North American apple industry:  The introduction of the nonbrowning trait in Arctic® apples is a great example of valuable and forward looking technology. Apple consumption in North America has been on the decline for far too long and the apple industry needs new and improved products to compete. Fruit offerings from the sub-tropics and increasing apple production in countries overseas (China now makes up nearly 50% of global production) are further reducing the economic viability of
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Arctic® Apples: Good for the Consumer

Over the past few weeks, we have touched on how Arctic® apples benefit each link along the supply chain, explaining the unique value they offer to growers, packers, retailers, foodservice, freshcut processors, traditional processors and last but certainly not least, consumers! In many ways, consumers get the most value of all because they also enjoy the benefits previously discussed in each segment of the supply-chain. For example, because less fruit is wasted (culled) from the grower to retailers, higher volumes of better quality fruit reach consumers. Additionally, it’s great for freshcut processors that they can avoid using costly anti-browning solutions,
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Arctic® Apples: Good for Processors

When most people think of apples, they think of, well, an apple! However, over a third of apples grown in North America are processed into something other than a fresh apple. Chief among processed apple products is, not surprisingly, apple juice, which accounts over 40% of all processed apples. Processed apple products are becoming increasingly popular, with projected increases for juice and cider up 4%, canned up 11%, frozen up 29% and dried up 21%. Unfortunately, fresh sliced projections decreased, a topic explored in our last entry. The point is, there is a strong demand for processed apple products and
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Arctic® Apples: Good for Foodservice

People love apples! The food that keeps the doctor away is currently the second most consumed fruit in the U.S., even though apple consumption has been declining since the ‘80s. With apples being so popular and consumers increasingly eating food away from home, you might expect apples to be prevalent in the foodservice industry, but this simply isn’t the case. We often use baby carrots as a comparable to Arctic® apples, since they both offer consumers convenience and “snackability”. Convenience is the number one driver for many consumers when purchasing foods. And, the same is often true in foodservice.  Around 20%
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Arctic® Apples: Good for the Retailer

We have recently explored the benefits Arctic® apples can offer to growers and packers – but what about retailers? Generating consumer excitement, reducing shrink and increasing eye-appeal are just a few of the things that will deliver value to the retailer. Consumers, now more than ever, are interested in nutrition and convenience – just what Arctic® apples provide! Shoppers will be attracted by this exciting new product because it offers them tangible benefits such as the ability to add apple slices to salads or kids’ lunches without the browning; giving them more of that fresh, tasty “first-bite” eating experience the whole way
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Arctic® Apples: Good for the Packer

Last week, we kicked off what will be a series of blog entries covering how nonbrowning Arctic® apples benefit each link along the supply chain. Our first entry focused on advantages for growers and apple packers will find that many of these same benefits apply to them too. As with the growers, packers will find that nonbrowning apples can reduce cullage and improve packout quality – primarily through decreased visibility of surface damage from bin rub and packing line bruising. Another key benefit for growers and packers is that Arctic® apples will be much better suited to less labor-intensive picking/packing techniques
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Arctic® Apples: Good for the Grower

One question we at Okanagan Specialty Fruits are frequently asked is why we chose to develop a nonbrowning apple rather than an apple with an agronomic benefit? There are many pests that growers would love to combat with biotechnology, such as fire blight and apple scab. As a grower-led company, we certainly sympathize with these challenges and it is important to us to provide value to our fellow growers, as well as to consumers. Though our core intent with the nonbrowning trait was to spur consumption by making apples more convenient for consumers, we knew they would also benefit the
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Consumers Should Get To Try The First Biotech Apples

Since the United States Department of Agriculture opened the 60-day public comment period on our petition for the deregulation of Arctic® Apples, there has been a huge amount of media attention. Many articles have been published over the past two weeks and we are pleased to share one of the most well-read, articulate ones so far. Dr. Steve Savage has over 30 years of experience in agricultural technology and wrote “Consumers Should Get To Try The First Biotech Apples”, which is posted on his site: Applied Mythology.   We encourage you to click here to view this article in full on
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