Produce departments: The apple of the shopper’s eye

When consumers are choosing a grocery store, there’s no bigger turn-off than a disappointing produce department. While retailers may offer different products, prices and layouts than competitors, 92% of shoppers agree that quality of fresh produce is the single most important factor for consumers when choosing a grocery store. As one U.S. produce retail executive explains, fresh produce is “the first thing people see and really sets the tone for somebody’s shopping experience”. Consumer research continues to support the importance of high-quality produce displays. The 2014 National Grocers Association-SupermarketGuru Consumer Survey determined the produce department is the only measure that
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