Being innovation-friendly: The risks of risk aversion

Retail Leader published an article earlier this year titled, “Is Your Organization Innovation-Friendly?”, raising a point well worth exploring: while most business leaders claim that innovation is a key part of their strategy, far too few actually practice what they preach. Just about everyone loves the idea of innovation and staying ahead of the curve, but the problem with innovative ideas is that sometimes they fail, and most people are risk-averse by nature. Many prefer to play it safe rather than taking risks on new products or strategies. And, many companies and individuals later rue that mindset. When it comes
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