Produce departments: The apple of the shopper’s eye

When consumers are choosing a grocery store, there’s no bigger turn-off than a disappointing produce department. While retailers may offer different products, prices and layouts than competitors, 92% of shoppers agree that quality of fresh produce is the single most important factor for consumers when choosing a grocery store. As one U.S. produce retail executive explains, fresh produce is “the first thing people see and really sets the tone for somebody’s shopping experience”. Consumer research continues to support the importance of high-quality produce displays. The 2014 National Grocers Association-SupermarketGuru Consumer Survey determined the produce department is the only measure that
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The importance of a “fresh” approach

When consumers are asked what’s most important to them when shopping for produce, one of the most frequent responses you’ll hear is freshness. Our own consumer research showed this, as we asked 1,000 self-identified apple eaters for the most important traits they look for when shopping for apples. Neck-and-neck for the lead was freshness and overall look (which is also a sign of freshness). Not only is freshness quite possibly the most important motivator for consumers when it comes to selecting produce, but the demand for fresher fruits and veggies continues to climb even higher. A great example of retailers
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Shopping for apples? What makes you decide?

Recently, we discussed which apple attributes consumers told us were most important to them. We weren’t surprised to find things like flavor and nutrition among the top choices, but how can shoppers identify these attributes while in the grocery store? The truth is they can’t! So, we asked 1,000 self-identified apple consumers how they choose one apple over another. What did we learn? Arctic® apples enhance the traits most important to shoppers! It’s been well known for a long time that consumers “buy” first with their eyes, and not surprisingly they rated the most eye-catching attribute as most important –
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Arctic® Apples: Good for the Retailer

We have recently explored the benefits Arctic® apples can offer to growers and packers – but what about retailers? Generating consumer excitement, reducing shrink and increasing eye-appeal are just a few of the things that will deliver value to the retailer. Consumers, now more than ever, are interested in nutrition and convenience – just what Arctic® apples provide! Shoppers will be attracted by this exciting new product because it offers them tangible benefits such as the ability to add apple slices to salads or kids’ lunches without the browning; giving them more of that fresh, tasty “first-bite” eating experience the whole way
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Arctic® Apples: more apples for consumers, less for the garbage

Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200 million bushels of U.S. apples end up going to waste instead of being consumed. Superficial bruising is something that does not show on Arctic® Apples. This fruit truly has nothing wrong with it, other than visual appeal. Today, apples with even minor superficial bruising usually don’t make it through the supply chain. It’s been reported that “even under the best conditions, 10 percent or more of the crop
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