Arctic® Apples: Good for the Retailer

We have recently explored the benefits Arctic® apples can offer to growers and packers – but what about retailers? Generating consumer excitement, reducing shrink and increasing eye-appeal are just a few of the things that will deliver value to the retailer. Consumers, now more than ever, are interested in nutrition and convenience – just what Arctic® apples provide! Shoppers will be attracted by this exciting new product because it offers them tangible benefits such as the ability to add apple slices to salads or kids’ lunches without the browning; giving them more of that fresh, tasty “first-bite” eating experience the whole way
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Arctic® Apples: Good for the Packer

Last week, we kicked off what will be a series of blog entries covering how nonbrowning Arctic® apples benefit each link along the supply chain. Our first entry focused on advantages for growers and apple packers will find that many of these same benefits apply to them too. As with the growers, packers will find that nonbrowning apples can reduce cullage and improve packout quality – primarily through decreased visibility of surface damage from bin rub and packing line bruising. Another key benefit for growers and packers is that Arctic® apples will be much better suited to less labor-intensive picking/packing techniques
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Arctic® Apples: Good for the Grower

One question we at Okanagan Specialty Fruits are frequently asked is why we chose to develop a nonbrowning apple rather than an apple with an agronomic benefit? There are many pests that growers would love to combat with biotechnology, such as fire blight and apple scab. As a grower-led company, we certainly sympathize with these challenges and it is important to us to provide value to our fellow growers, as well as to consumers. Though our core intent with the nonbrowning trait was to spur consumption by making apples more convenient for consumers, we knew they would also benefit the
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Arctic® Apples: more apples for consumers, less for the garbage

Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200 million bushels of U.S. apples end up going to waste instead of being consumed. Superficial bruising is something that does not show on Arctic® Apples. This fruit truly has nothing wrong with it, other than visual appeal. Today, apples with even minor superficial bruising usually don’t make it through the supply chain. It’s been reported that “even under the best conditions, 10 percent or more of the crop
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Arctic® Apples help show fruits’ true quality

We have heard some people wonder, “since Arctic® apples are nonbrowning, won’t that mean older and lower quality fruit can look better than it really is?” The answer is that not only will Arctic® apples rot just like other apples, they also don’t show superficial damage which makes it much easier to tell when an apple really has gone bad. As discussed before, we have silenced the gene sequence that controls the production of polyphenol oxidase (PPO), which initiates enzymatic browning in apples. Enzymatic browning (a.k.a. primary browning) occurs when an apple’s cells are damaged, such as through cutting, bruising or
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