Education Collaboration Benefits Produce Industry & Consumers

In the produce industry, as with nearly any industry, differentiating your company’s brand and products is a major key for success. The produce industry is perhaps a little behind the curve on this, since fruits and vegetables have historically been sold with very little packaging, and therefore few branding/differentiation opportunities were possible. That has now changed, and there are some growing pains that the industry must address for the sake of consumers, and our industry as a whole. Consumers have become more interested in their food and how it’s produced than ever before, and are also searching for healthy, convenient
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Millennials desire healthy, convenient food…and Arctic® apples deliver!

The Millennial generation, aka Generation Y, is made up of those born between 1980-2000 (give or take a few years depending on who you ask), and as the biggest generation of consumers, their preferences will be driving food trends for a long time. They’re larger than the Baby Boom generation and account for $1.3 trillion in annual consumer spending in the US, an amount expected to rise even further. As a result, there’s been a great deal of research examining Millennials’ values and motivations when it comes to food. There are a couple of identified trends that stand out to
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