Okanagan Specialty Fruits Inc. Honored with Role Model Award

Summerland, B.C., Canada – For the fifth consecutive year, Okanagan Specialty Fruits Inc. (OSF) is being honored with the Fruits & Veggies – More Matters® Industry Role Model award. The award recognizes initiatives that help promote fruit and vegetable consumption as part of a healthy lifestyle. The Fruit & Veggies – More Matters® program is managed by Produce for Better Health (PBH) and the award was presented during their annual Consumer Connection conference on April 23rd in Scottsdale, AZ. “Healthy eating is a key initiative for our company and our industry. We are proud to be contributing to this cause and
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Moms’ thoughts on fruits & veggies

The Produce for Better Health (PBH) Foundation promotes fruit and vegetable consumption to better the health of Americans. PBH conducts annual surveys to better understand habits surrounding and attitudes towards fruit and vegetable consumption in America. Their latest research gives insight into what Moms’ think and feel about fruit and vegetable consumption, comparing data collected from 2007-2015. Highlights include the best methods of communicating to Moms, the support Moms feel they need most to improve their family’s fruit and vegetable consumption, and, something we know a bit about, the importance of maximizing convenient produce options. We invite you to check
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What do consumers think about biotech & the Arctic® apple?

This educational webinar by Jennifer Armen, hosted by the Produce for Better Health Foundation, is based on recent qualitative and quantitative consumer research. Jennifer shares current perceptions of biotech and Arctic® apples, what it takes to gain consumer acceptance, and why benefits are an important part of the discussion when it comes to helpful applications of biotechnology. Jennifer also answers questions, and explains how Arctic® apples are able to better maintain their natural color when sliced, bruised or bitten! Click here for the presentation audio and slides…
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PBH announces OSF as a 2014 Industry Champion

We are very pleased to share that the Produce for Better Health Foundation (PBH) has named Okanagan Specialty Fruits one of its “Fruits & Veggies—More Matters” Industry Champions for 2014! We at OSF are humbled by this honor and the excellent company we share the title with, and are proud to help support PBH in their crucial goal of increasing produce consumption, especially among children. The official press release announcing the news has been shared by produce industry media outlets and can be viewed in full right here. For those that aren’t familiar with PBH, they are a nonprofit whose
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