Good as gold: Arctic® Goldens can revitalize Golden Delicious market

Golden Delicious apples, one of the world’s favorite varieties for the past century, have been slipping in popularity over the last few decades. Despite having a juicy, sweet taste and being easy to grow, they do have some notable weaknesses that have hurt their stock. Luckily, the nonbrowning trait Arctic® Goldens provide directly addresses these shortcomings and can restore some of the Golden luster that’s worn off! Most everyone knows conventional Goldens readily show every single bruise. The Golden’s light yellow color makes any discoloration more noticeable than browning on red or green apples and a huge amount of Golden
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Arctic® Apples: Good for the Packer

Last week, we kicked off what will be a series of blog entries covering how nonbrowning Arctic® apples benefit each link along the supply chain. Our first entry focused on advantages for growers and apple packers will find that many of these same benefits apply to them too. As with the growers, packers will find that nonbrowning apples can reduce cullage and improve packout quality – primarily through decreased visibility of surface damage from bin rub and packing line bruising. Another key benefit for growers and packers is that Arctic® apples will be much better suited to less labor-intensive picking/packing techniques
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Arctic® Apples: more apples for consumers, less for the garbage

Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200 million bushels of U.S. apples end up going to waste instead of being consumed. Superficial bruising is something that does not show on Arctic® Apples. This fruit truly has nothing wrong with it, other than visual appeal. Today, apples with even minor superficial bruising usually don’t make it through the supply chain. It’s been reported that “even under the best conditions, 10 percent or more of the crop
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