Health & convenience: A Millennial merger

Consumers are increasingly on the lookout for healthy foods, especially healthy foods that also happen to be convenient. So, why are arguably the most convenient locations to grab food – convenience stores themselves – typically associated with junk food? Well, convenience store owners have been asking the same question and have concluded there’s no reason that trend should continue, which is great news for everyone! Food Navigator recently reported on the results of new market research from Technomic in an article titled, “Convenience stores emerge as health food destination”. These results are quite eye-opening, and Technomic explains that “a lot
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Millennials desire healthy, convenient food…and Arctic® apples deliver!

The Millennial generation, aka Generation Y, is made up of those born between 1980-2000 (give or take a few years depending on who you ask), and as the biggest generation of consumers, their preferences will be driving food trends for a long time. They’re larger than the Baby Boom generation and account for $1.3 trillion in annual consumer spending in the US, an amount expected to rise even further. As a result, there’s been a great deal of research examining Millennials’ values and motivations when it comes to food. There are a couple of identified trends that stand out to
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