The follies of fear-based marketing

The fallout from Chipotle’s announcement that they’ve eliminated GMOs from their menu certainly created a buzz – but not the kind of buzz that Chipotle hoped for! There’s been so much backlash against Chipotle for engaging in fear-based marketing it’s hard to keep track of all the outlets and individuals decrying their stance. Many compilation articles have sprung up, like this particularly good one from a young farmer who shared summaries and links to ~20 notable articles. The list includes all manner of media outlets, such as science (Gizmodo, Live Science), health (Bloomberg Health), and mainstream (WSJ, NY Times, Washington
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The best of both worlds: biotech’s health & sensory benefits

Consumers try to eat healthy, they really do! It’s too bad our silly little brains are programmed to often value instant gratification over long-term benefits, or else we’d all be super-fit gym nuts with 90-year life expectancies. Anyone who’s ever made (and then broken) New Year’s resolutions to eat healthier knows what we’re talking about. Plenty of research demonstrates that even though most consumers say they’re interested in eating healthier, their resolve slips when they’re actually shopping and eating, as they’re swayed by the convenience and taste of less nutritious alternatives. Yet, rather than change human nature itself, why not
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Who to trust on biotech foods?

Many consumers are understandably hesitant to embrace biotech foods. Foods produce through biotechnology are relatively new to the public, the science is complicated and it’s tough to sift through the conflicting arguments by proponents and opponents. When it comes to our food, we are especially skeptical of any perceived health risks, and a lot of the coverage of biotech foods claims that they are dangerous “frankenfoods”. Really, though, anything can be made to sound scary – it’s a simple and effective strategy for opponents to use (just look at political ads!).  To clearly demonstrate this phenomenon, look no further than
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