Arctic ApBitz™ snacks back on Amazon with newest variety

Summerland, B.C., Canada – Okanagan Specialty Fruits™ (OSF), the developer of nonbrowning Arctic® apples, have released this season’s crop of Arctic ApBitz™ dried apple snacks on Amazon. Last March the dried apple snacks were made available to U.S. consumers for the first time with overwhelming sell-out success and securing a 4.7 out of 5 rating. “We’ve been rapidly planting more trees in order to increase our fruit supply and expand retail availability but, in the meantime, we decided to make Arctic ApBitz™ dried apples available online via Amazon.com so that everyone in the U.S. would have access to our crunchable ApBitz™
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Showing off at PMA FreshSummit

Last weekend we were in sunny Orlando for the PMA FreshSummit 2016, and had a blast! We love opportunities to show off the Arctic Advantage™ and this event was no different. Our booth displayed our newest infographic, lip balm swag, a mock up of our bags for test markets and, of course, samples of Arctic® Golden slices. Thanks to everyone who stopped by; we enjoyed talking to you about Arctic® apples and watching you enjoy a slice!   We look forward to seeing you all again next year!
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Previewing Arctic® apples’ PMA presence

Our whole Arctic® apple team looks forward to October all year long – and this fall is no different. Not only does it mark the end of apple harvest, we finally get to enjoy Arctic® Goldens and our other nonbrowning varieties and share them with others, including our friends in the produce industry! North America’s preeminent annual produce industry event – the Produce Marketing Association’s Fresh Summit Convention & Expo – is kicking off this week from October 14-16th in Orlando, and we’ll not only have Arctic® apples for everyone to enjoy, but a few new surprises to share. While
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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Snacking tracking positively for consumers

With all of the changes and innovations North Americans have experienced over the past few decades, one that might get lost in the shuffle is the dramatic shift towards increased snacking. It’s gotten to the point where articles are calling snacks “the most important meal of the day”. Before you roll your eyes at that claim, consider that in 2006, Purdue University’s Dr. Richard Mattes, professor of foods and nutrition, stated that the American diet had evolved to constitute a “fourth meal” averaging about 580 calories each day. That’s ~25% of average total calorie consumption and twice the average amount
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Can’t beat ready-to-eat!

Stop me if this sounds familiar: You’ve just finished a long day of work and have nothing planned for dinner – all you know is you’re hungry, you don’t want to spend a lot of time cooking and you definitely don’t feel like shopping! All too often this story tragically ends in later-regretted fast food for you and your family and unkept promises that you’ll all eat healthier tomorrow. To be fair, fast food chains are responding to increasingly health-conscious consumers by adding low-calorie menu items and promoting salads or even fruit sides. Even so, fastfoodnutrition.org estimates the average U.S.
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