Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
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Washington’s Food Fight: The Debate Over GMO Labels

The labeling debate for biotech foods is heating up, and nowhere more so than in Washington State, where consumers will soon be voting on Initiative 522, which would make GMO labels mandatory. TVW, Washington’s public affairs network, aired a documentary examining the issue yesterday. They interviewed a number of consumers, stakeholders and farmers on both sides of the debate, including our own president Neal Carter (particularly 33-39mins into the video). The hour long film is publicly available online, free of cost, on their website and directly below. Additionally, we encourage you to read more about our position on labeling, and
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