Education Collaboration Benefits Produce Industry & Consumers

In the produce industry, as with nearly any industry, differentiating your company’s brand and products is a major key for success. The produce industry is perhaps a little behind the curve on this, since fruits and vegetables have historically been sold with very little packaging, and therefore few branding/differentiation opportunities were possible. That has now changed, and there are some growing pains that the industry must address for the sake of consumers, and our industry as a whole. Consumers have become more interested in their food and how it’s produced than ever before, and are also searching for healthy, convenient
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