Arctic® advantage: Why the biotech approach?

With all the attention Arctic® apples have been getting over the past few months, it seems the time is ripe to revisit a core question – why develop nonbrowning apples through biotechnology? Really, though, it’s two questions in one: 1) Why develop nonbrowning apples? Nonbrowning apples are more convenient and appealing, and can potentially boost consumption, in large part because of their freshcut suitability. There’s also good reason to believe that nonbrowning apples can help reduce waste, and a study from Cornell we often cite shows strong evidence that serving pre-sliced apples to kids can lead to significantly greater consumption
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