Millennials desire healthy, convenient food…and Arctic® apples deliver!

The Millennial generation, aka Generation Y, is made up of those born between 1980-2000 (give or take a few years depending on who you ask), and as the biggest generation of consumers, their preferences will be driving food trends for a long time. They’re larger than the Baby Boom generation and account for $1.3 trillion in annual consumer spending in the US, an amount expected to rise even further. As a result, there’s been a great deal of research examining Millennials’ values and motivations when it comes to food. There are a couple of identified trends that stand out to
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