Creating a bigger piece of the (apple) pie

As we often say, boosting apple consumption is a goal everyone supports. We all know apples are extremely healthy, and preferable to other popular snacks like candy and chips. Plus, they’re high in fiber which can help apple-eaters feel fuller than alternatives with “empty” calories – clearly a major benefit with the obesity crisis. Great, we all agree! So what? Everyone knows fruits and veggies are good for us but even amidst frequent calls to eat 7 servings a day, or at least 5, the average U.S. consumer eats less than 3. The produce industry’s challenge is to make consumers
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