Popcorn reborn: More convenience = greater consumption

Every January, a plethora of articles on the biggest food trends of the past year are published; last week one in particular caught our eye – the exploding demand for ready-to-eat popcorn. “The ‘astounding’ reinvention of popcorn as “Millennial friendly, cool and healthy””, a Jan 15th article from Food Navigator, quotes a recent Rabobank report that found sales of bagged, pre-popped popcorn are up 60% since 2012 – a substantial increase in just a couple years! As the article explains, “it is never too late for a category to reinvent itself” and the popcorn industry has done just that. According
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