Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
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The follies of fear-based marketing

The fallout from Chipotle’s announcement that they’ve eliminated GMOs from their menu certainly created a buzz – but not the kind of buzz that Chipotle hoped for! There’s been so much backlash against Chipotle for engaging in fear-based marketing it’s hard to keep track of all the outlets and individuals decrying their stance. Many compilation articles have sprung up, like this particularly good one from a young farmer who shared summaries and links to ~20 notable articles. The list includes all manner of media outlets, such as science (Gizmodo, Live Science), health (Bloomberg Health), and mainstream (WSJ, NY Times, Washington
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