A little education goes a long way with Arctic® Apples

Earlier this month, we shared some results from a consumer research survey we did in October 2011. There, we outlined the positive response we received when we asked whether or not nonbrowning apples were a good idea, and now we’d like to share the likelihood of these consumers to buy nonbrowning Arctic® apples. First, we asked the pool of 1,000 survey respondents (all self identified apple eaters like yourself!) how likely they would be to buy Arctic® apples, the nonbrowning apple developed through biotechnology. We were pleased to learn that the number of consumers interested in buying Arctic® apples was much larger than
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