Arctic® advantage: Why the biotech approach?

With all the attention Arctic® apples have been getting over the past few months, it seems the time is ripe to revisit a core question – why develop nonbrowning apples through biotechnology? Really, though, it’s two questions in one: 1) Why develop nonbrowning apples? Nonbrowning apples are more convenient and appealing, and can potentially boost consumption, in large part because of their freshcut suitability. There’s also good reason to believe that nonbrowning apples can help reduce waste, and a study from Cornell we often cite shows strong evidence that serving pre-sliced apples to kids can lead to significantly greater consumption
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The simple science behind Arctic® apples

“Simple” might not be the first word you’d associate with biotechnology. But, it fits when it comes to the precise science behind Arctic® apples! Compared to conventional breeding, which has much less predictable results, Arctic® apples are quite simple indeed. Think about the genetic traits we pass on to our children. Perhaps you’d be thrilled if your kids inherited your blue eyes, but not so much if they get your big ears. Well, it often comes down to luck, and just as you can’t choose which traits your children inherit, it’s the same with fruit breeding. You might get a low-browning apple,
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