Neal Carter: Perception of biotech foods boosted by consumer benefits

There’s no question that farmers are well aware of the benefits biotech crops can offer, as ag-biotech is the fastest adopted crop technology in history with 18 million farmers currently growing biotech crops worldwide. Consumers, on the other hand, have not yet seen many direct benefits for themselves, nor have they been the focus of educational efforts until recently. OSF president Neal Carter explains, in an opinion piece published by Fresh Fruit Portal, that the rise of educational efforts, and the “next wave” of biotech crops with direct benefits for consumers will help foster a positive shift in consumer perceptions
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Misperceptions of consumer intentions

When General Mills announced they would be removing all biotech ingredients from their original Cheerios®, it was a pretty big story. The media loves controversy and the anti-GMO critics appeared to have won a major battle. In reality, though, the opposite may be true! A number of recent articles have shared some interesting news – making Cheerios GMO-free has done nothing to boost sales! This comes on the heels of reports that Cheerios and Grape-Nuts (which also recently switched to non-GMO) are now “certainly less nutritious” than before and have lost vitamins like B12, D, A and Riboflavin and sourcing
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Mandatory labeling is misleading

Even with California’s Proposition 37 failing last November (for good reason), mandatory labeling of biotech foods remains a hot topic. New labeling initiatives are underway in Washington, Oregon, New Mexico and several other states. While some of the language in these initiatives differs from that of Prop-37, the true motivation behind them is the same: unnecessarily scaring consumers away from biotech foods. While we support transparency with consumers, which is what the “Right to Know” camp boasts is their noble purpose, simply slapping a “GMO” label onto food does not provide any meaningful information. What’s even worse, for a campaign centered on the idea of public education, they
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Shopping for apples? What makes you decide?

Recently, we discussed which apple attributes consumers told us were most important to them. We weren’t surprised to find things like flavor and nutrition among the top choices, but how can shoppers identify these attributes while in the grocery store? The truth is they can’t! So, we asked 1,000 self-identified apple consumers how they choose one apple over another. What did we learn? Arctic® apples enhance the traits most important to shoppers! It’s been well known for a long time that consumers “buy” first with their eyes, and not surprisingly they rated the most eye-catching attribute as most important –
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BC Fruit Grower Perspective: Public Opinion of Ag. Biotech

Following up on entries covering cross-pollination and the value Arctic apples can provide the apple industry, orchardist and agricultural scientist Dr. David Lane returns to share his views on what is influencing the controversy and public opinion of agricultural biotechnology and Arctic® apples:  Innovation is the hallmark of human society. One of the fundamental qualities that define us is our constant search for improved productivity and quality of life. Advances in medicine help us live longer, computer science technologies help us communicate better and agricultural biotechnology can help us produce crops with increased value and benefits (not to mention more
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Consumers Should Get To Try The First Biotech Apples

Since the United States Department of Agriculture opened the 60-day public comment period on our petition for the deregulation of Arctic® Apples, there has been a huge amount of media attention. Many articles have been published over the past two weeks and we are pleased to share one of the most well-read, articulate ones so far. Dr. Steve Savage has over 30 years of experience in agricultural technology and wrote “Consumers Should Get To Try The First Biotech Apples”, which is posted on his site: Applied Mythology.   We encourage you to click here to view this article in full on
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