Consumer feedback: The world is ready for Arctic® apples

Readers: As the newest member of Okanagan Specialty Fruits, I want to briefly introduce myself, as you’ll likely be hearing a lot from me going forward. My name is Joel, and I’m proud to join the team in a marketing and communications capacity. My roots in the apple industry are deep as I grew up in Summerland, and even worked on the Carter’s orchard while in high school and university. I’m very happy to be renewing that connection and look forward to keeping you up to date on the latest from OSF and Arctic® apples. According to AcuPOLL Research Inc. CEO
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Key points we like to make about Arctic® apples

When we started OSF in 1996, we set out to improve apple consumption. As growers, we were disturbed by declining apple demand, and that apples were not competing well against other snack foods. We also understood how browning was keeping apples out of the fresh-cut produce business and that browning was a cost all along the value chain. Our decision to choose a biotechnology approach to inhibit apple browning was not taken lightly. Even way back then, we were listening to consumers and their concerns that biotech was scary and wasn’t offering any benefits for consumers. Based on this, we
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