Consumer Research: What makes a perfect apple?

Being a company that’s led by an apple grower, we know what it takes to grow great fruit. There are many things to love about apples, but which qualities are the most significant to consumers? We asked 1,000 self-identified apple eaters to rate the importance they place on some of the key apple characteristics to see if they matched the qualities offered by Arctic® apples (spoiler: they do!). What do consumers want from their apples more than anything else? Flavor of course! There are tons of varieties out there, each with their own unique flavor profile. If you’re an avid
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Arctic® Apples: Good for the Consumer

Over the past few weeks, we have touched on how Arctic® apples benefit each link along the supply chain, explaining the unique value they offer to growers, packers, retailers, foodservice, freshcut processors, traditional processors and last but certainly not least, consumers! In many ways, consumers get the most value of all because they also enjoy the benefits previously discussed in each segment of the supply-chain. For example, because less fruit is wasted (culled) from the grower to retailers, higher volumes of better quality fruit reach consumers. Additionally, it’s great for freshcut processors that they can avoid using costly anti-browning solutions,
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Consumers Should Get To Try The First Biotech Apples

Since the United States Department of Agriculture opened the 60-day public comment period on our petition for the deregulation of Arctic® Apples, there has been a huge amount of media attention. Many articles have been published over the past two weeks and we are pleased to share one of the most well-read, articulate ones so far. Dr. Steve Savage has over 30 years of experience in agricultural technology and wrote “Consumers Should Get To Try The First Biotech Apples”, which is posted on his site: Applied Mythology.   We encourage you to click here to view this article in full on
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Arctic® apples provide foodservice market opportunities

A recent report from USDA’s Economic Research Service found that food prepared and consumed away from home “accounted for 42 percent of American household’s food budgets and 32 percent of calorie intake during 2005-08.” Convenience foods are more often associated with high-calorie snacks and fast food products than fruits and vegetables. However, as obesity rates continue to rise, this trend is changing. Healthy, ready-to-eat fruits and vegetables are a big part of the solution and foodservice applications for produce items such as avocadoes have proven incredibly successful. By “extending fresh…avocado awareness and generating new menu applications” national and regional promotions
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Arctic® Apples: more apples for consumers, less for the garbage

Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200 million bushels of U.S. apples end up going to waste instead of being consumed. Superficial bruising is something that does not show on Arctic® Apples. This fruit truly has nothing wrong with it, other than visual appeal. Today, apples with even minor superficial bruising usually don’t make it through the supply chain. It’s been reported that “even under the best conditions, 10 percent or more of the crop
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Arctic® Apples help show fruits’ true quality

We have heard some people wonder, “since Arctic® apples are nonbrowning, won’t that mean older and lower quality fruit can look better than it really is?” The answer is that not only will Arctic® apples rot just like other apples, they also don’t show superficial damage which makes it much easier to tell when an apple really has gone bad. As discussed before, we have silenced the gene sequence that controls the production of polyphenol oxidase (PPO), which initiates enzymatic browning in apples. Enzymatic browning (a.k.a. primary browning) occurs when an apple’s cells are damaged, such as through cutting, bruising or
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Ag-West Bio: Arctic® apples reduce food waste, offer market options

We are very pleased to share a recent article by the President & CEO of Ag-West Bio, Dr. Wilf Keller, titled “Okanagan Specialty Fruits technology reduces food waste, offers market options”. Ag-West Bio is a not-for-profit, member-based organization that aims to act as a catalyst for Saskatchewan’s bioeconomy and grow the province’s life science sector. Their President, Dr Wilf Keller, has a doctoral degree with specialization in Crop Science and is a well-regarded expert in the field of biotechnology.   We encourage you to click here to view this article in full on Ag-West Bio’s official website, and hope you
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The World Apple Report: Arctic® Apples Tell Story

Following up from a previous article we shared on our blog, we are pleased to post another article recently published in “The World Apple Report” by Dr. Desmond O’Rourke, the founder and CEO of Belrose, Inc. In it, our company’s recent consumer research showing consumer interest in a nonbrowning apple is highlighted. Dr. O’Rourke’s company specialize in world apple market analysis, and if you would like to learn more about him, Belrose Inc. and “The World Apple Report” please visit their website. To view a PDF copy of first two pages of the May 2012 edition of the “The World
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A little education goes a long way with Arctic® Apples

Earlier this month, we shared some results from a consumer research survey we did in October 2011. There, we outlined the positive response we received when we asked whether or not nonbrowning apples were a good idea, and now we’d like to share the likelihood of these consumers to buy nonbrowning Arctic® apples. First, we asked the pool of 1,000 survey respondents (all self identified apple eaters like yourself!) how likely they would be to buy Arctic® apples, the nonbrowning apple developed through biotechnology. We were pleased to learn that the number of consumers interested in buying Arctic® apples was much larger than
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The future is bright for antioxidants

Almost everyone who goes grocery shopping has seen a slew of antioxidant products spring up on the shelves over the past few years. Ten years ago, most people had never even heard of an “antioxidant”, but according to a recent report, “29 percent of U.S. adults are seeking out high-antioxidant groceries”. What’s more, this number is expected to climb even higher over the next ten years, as consumers gain further knowledge of the numerous potential health benefits of antioxidants, such as anti-cancer and immunity-boosting properties. While plenty of cereals, breads, nutritional supplements and even beauty care products now emphasize antioxidant
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