The follies of fear-based marketing

The fallout from Chipotle’s announcement that they’ve eliminated GMOs from their menu certainly created a buzz – but not the kind of buzz that Chipotle hoped for! There’s been so much backlash against Chipotle for engaging in fear-based marketing it’s hard to keep track of all the outlets and individuals decrying their stance. Many compilation articles have sprung up, like this particularly good one from a young farmer who shared summaries and links to ~20 notable articles. The list includes all manner of media outlets, such as science (Gizmodo, Live Science), health (Bloomberg Health), and mainstream (WSJ, NY Times, Washington
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