Fresh Arctic® Apple Slices – Launching into Foodservice Markets This Fall

Summerland, B.C., Canada – Okanagan Specialty Fruits Inc. (OSF) introduced nonbrowning Arctic® apple fresh slices to a receptive foodservice industry at the Produce Marketing Association’s (PMA) recent Foodservice Show in Monterey, California. “It was exciting for us to exhibit at the PMA Foodservice show for the first time and to give attendees the opportunity to experience the orchard freshness of Arctic® Golden fresh slices,” said J.F. Gamelin, Director of Sales for OSF. “Arctic® apples’ nonbrowning trait offers a key benefit to the food service industry – including less prep, less waste and better taste.” Developed through bioengineering, Arctic® apples fresh slices
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Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
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Arctic® apples preview launch at Fresh Summit 2017

Every year, one of the events the Arctic® apples team anticipates most is the preeminent produce industry event of the year – Produce Marketing Association’s Fresh Summit Convention & Expo – and this year was no exception! With our first nonbrowning variety, Arctic® Goldens, hitting stores in early November as fresh slices, the timing for this show couldn’t be better. We handed out hundreds of delicious apple slices to attendees, participated in the Fresh Ideas Showcase, showed off the packaging Arctic® Goldens will first hit stores in, and previewed our next variety projected to hit stores – Arctic® Granny! That’s far
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