Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores this year. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience. Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it may seem surprising to see
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Carters at core of Arctic® brand

To those familiar with OSF’s journey to bring Arctic® apples to market and for apple lovers who will soon get to enjoy Arctic® apples firsthand, it’s clear that the Carter family is at the core of the Arctic® brand! There’s no separating the Arctic® apple story from Neal and Louisa Carter, who not only founded Okanagan Specialty Fruits in 1996, but have been involved every step of the way since. With a bit of help from their kids, they brainstormed the Arctic® logo and name – landing on “Arctic® apples” because, like the snow-driven landscapes of the Arctic itself, nonbrowning
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Previewing Arctic® apples’ PMA presence

Our whole Arctic® apple team looks forward to October all year long – and this fall is no different. Not only does it mark the end of apple harvest, we finally get to enjoy Arctic® Goldens and our other nonbrowning varieties and share them with others, including our friends in the produce industry! North America’s preeminent annual produce industry event – the Produce Marketing Association’s Fresh Summit Convention & Expo – is kicking off this week from October 14-16th in Orlando, and we’ll not only have Arctic® apples for everyone to enjoy, but a few new surprises to share. While
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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