CONTEST: Name The Arctic® Apples Orchard

We have a new orchard and we want YOU to help us name it. Our new Washington state Arctic® apple orchard is in the heart of Pacific Northwest apple growing country and this land will now be home to our next group of wee baby Arctic® apple trees from the nursery. We expect all 480 acres to be planted this coming spring. The Contest Submit your suggestion to name the Arctic® apples orchard via Twitter, Facebook, or Instagram using #arcticapples. Our team will sift through each of your suggestions and select a favorite to become our new orchard name. The
Read More

Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
Read More

Arctic® apples preview launch at Fresh Summit 2017

Every year, one of the events the Arctic® apples team anticipates most is the preeminent produce industry event of the year – Produce Marketing Association’s Fresh Summit Convention & Expo – and this year was no exception! With our first nonbrowning variety, Arctic® Goldens, hitting stores in early November as fresh slices, the timing for this show couldn’t be better. We handed out hundreds of delicious apple slices to attendees, participated in the Fresh Ideas Showcase, showed off the packaging Arctic® Goldens will first hit stores in, and previewed our next variety projected to hit stores – Arctic® Granny! That’s far
Read More

Arctic® apples team proud to sponsor Cycle the WAVE

This past weekend, the Arctic® apples team was proud to both sponsor and participate in the 10th annual Cycle the WAVE charity bike ride. One of our company’s platforms is community outreach and education and Cycle the WAVE has a similar platform by proactively reaching youth through education and empowerment, and successfully raises community awareness about domestic violence. The cause is promoted through an event that promotes physical health and empowerment – a women’s bike ride. Living a healthy lifestyle is something we feel passionate about at Okanagan Specialty Fruits and we are proud to support such an important cause.
Read More

Arctic® Goldens: A (fresh)cut above other snacks

Love snacking on fresh fruits and veggies? You’re far from alone with freshcut produce snacks now exceeding $1.1 billion in sales, according to a new Consumer Insights report from Nielsen. For healthy snackers, and products like Arctic® apples that offer an enticing combination of convenience and wholesomeness, the good news continues as the annual growth rate for the category has exceeded 10 percent each year from 2012 to present. As detailed by Food Business News, “fresh fruit is the stand-out winner” for the healthy snacking category, and their dollar share of on-the-go snacking produce category is now at 44 percent,
Read More

Why sensors make sense

There are many factors that can affect the outcome of a successful crop. Mother Nature likes to throw all sorts of challenges our way, but we at Okanagan Specialty Fruits have installed sensors in our Arctic® apple orchards to try and stay one step ahead of her and, in turn, be more environmentally friendly! Measuring soil moisture is an important factor in helping farmers manage their irrigation needs more efficiently. Our soil probes can analyze soil conditions and notify our farm managers exactly when it’s time to water. Plus, our irrigation system is automatically adjusted to distribute just the right
Read More

Growing apples, and our team!

Hi everyone! My name is Denise and I’m very excited to be the new Communications Specialist here at Okanagan Specialty Fruits™ (OSF). Some of my responsibilities will include keeping all of you up to date on the latest Arctic® apple developments through our websites, social media and this blog. Let me give you a quick introduction of myself. I’m a graduate of the Broadcast Journalism program at Mount Royal University in Calgary, Alberta and have worked in various mediums throughout the industry as a reporter, editor, producer, creative writer, and in marketing. I’ve also owned my own business and worked
Read More

Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
Read More

First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim! Fresh Apple Slices vs. Whole Fruit Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples was the
Read More

Marketing benefits, not buzzwords!

Marketing in the produce industry presents an interesting challenge – how does a company or brand distinguish itself when products often are so similar? There are countless answers: packaging, advertising, telling the story behind the product, differentiated sensory experiences, and many more. All these strategies can lead to success, and create friendly competition under shared goals of boosting produce consumption and supporting healthy, sustainable eating practices. On the other hand, a frustratingly common method that does not support these shared goals is fear-based marketing. This approach does no favors to consumers or fellow produce industry members and can end up
Read More