Arctic® Goldens feature SmartLabel™ QR code

One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?” Do we include a generic GMO label? Do we try to squeeze a few sentences about our biotech approach on the packaging? Something else? There is no clear-cut answer, especially since consumers will differ in how they prefer to learn about the foods they buy. However, there are a few considerations that we felt were important in evaluating our
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Arctic® apple slices deliver unparalleled eating experience

As we shared on our blog last week, the first Arctic® apples will come to consumers as ready to eat, preservative free fresh apple slices – and with good reason! We’ve already highlighted Arctic® apples’ wholesome and ready to eat attributes; here we chew on how the nonbrowning advantage of Arctic® apple varieties enable preservative free slices to offer consumers an unparalleled eating experience. Preservative Free It’s great to be able to take part in a positive trend like healthy snacking, but what separates ready to eat Arctic® apple slices from what’s already on the market? A key advantage is
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First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim! Fresh Apple Slices vs. Whole Fruit Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples was the
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