Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all! In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too! As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing
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