Arctic® Fuji Gains USDA Approval

  Okanagan Specialty Fruits’ (OSF) third nonbrowning Arctic® apple variety, the Arctic® Fuji, has been granted deregulated status by the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (USDA APHIS).  Arctic® Fuji apples have been found to be as safe and nutritious as conventional apples, joining OSF’s Arctic® Golden and Arctic® Granny varieties. “The response to Arctic® Fuji apples and our overall platform to deliver direct benefits to consumers has been encouraging,” said Neal Carter, Okanagan Specialty Fruits’ founder and president.  “We are confident the positive feedback we have received will translate to the marketplace.” The approval follows
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Revamped Arctic® apples website launched!

It’s now easier than ever to experience and learn about Arctic® apples, thanks to our newly launched arcticapples.com website! Now that our first nonbrowning varieties are inching closer to availability following the planting of the first commercial Arctic® apple orchards, we feel the time is ripe for a fresh online presence. That’s why our new site makes it that much simpler to connect with us on social media, explore the benefits of the Arctic Advantage™, learn about apple nutrition, check out delectable apple recipes, and much more! Our goal is to focus on the most important things for our fellow
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Good as gold: Arctic® Goldens can revitalize Golden Delicious market

Golden Delicious apples, one of the world’s favorite varieties for the past century, have been slipping in popularity over the last few decades. Despite having a juicy, sweet taste and being easy to grow, they do have some notable weaknesses that have hurt their stock. Luckily, the nonbrowning trait Arctic® Goldens provide directly addresses these shortcomings and can restore some of the Golden luster that’s worn off! Most everyone knows conventional Goldens readily show every single bruise. The Golden’s light yellow color makes any discoloration more noticeable than browning on red or green apples and a huge amount of Golden
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Taking the “Yuck” Factor Out of Brown Apples

Best Food Facts, an educational website that connects consumers with food system expert, recently reached out to Dr. Herb Aldwinckle for his opinion on Arctic apples. Dr. Aldwinckle, professor emeritus at Cornell University’s Department of Plant Pathology and Plant-Microbe Biology, has studied apples for four decades and explains that nonbrowning apples are completely safe and will provide a significant consumption trigger. Our president Neal Carter was also interviewed about the history, benefits and deregulation progress of Arctic apples. We encourage you to view the full article, including video and audio components, on Best Food Facts’ website here.
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Watch: Arctic® apple stays white!

With Arctic® apples still undergoing deregulation, it can sometimes be a challenge to demonstrate the impact of the nonbrowning trait. But seeing is believing, so take a look at our 24-hour time-lapsed video comparing a sliced Arctic® Golden to a conventional Golden Delicious. We think you’ll agree that the difference is clear! Even after just a short amount of time, the conventional fruit’s flesh becomes brown and unappealing. It’s probably not an apple that you, or your picky kids, would consider eating. The Arctic® Golden, on the other hand, maintains its original color throughout the entire 24 hours without the
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Shopping for apples? What makes you decide?

Recently, we discussed which apple attributes consumers told us were most important to them. We weren’t surprised to find things like flavor and nutrition among the top choices, but how can shoppers identify these attributes while in the grocery store? The truth is they can’t! So, we asked 1,000 self-identified apple consumers how they choose one apple over another. What did we learn? Arctic® apples enhance the traits most important to shoppers! It’s been well known for a long time that consumers “buy” first with their eyes, and not surprisingly they rated the most eye-catching attribute as most important –
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Consumer Research: What makes a perfect apple?

Being a company that’s led by an apple grower, we know what it takes to grow great fruit. There are many things to love about apples, but which qualities are the most significant to consumers? We asked 1,000 self-identified apple eaters to rate the importance they place on some of the key apple characteristics to see if they matched the qualities offered by Arctic® apples (spoiler: they do!). What do consumers want from their apples more than anything else? Flavor of course! There are tons of varieties out there, each with their own unique flavor profile. If you’re an avid
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Arctic® Apples: Good for the Consumer

Over the past few weeks, we have touched on how Arctic® apples benefit each link along the supply chain, explaining the unique value they offer to growers, packers, retailers, foodservice, freshcut processors, traditional processors and last but certainly not least, consumers! In many ways, consumers get the most value of all because they also enjoy the benefits previously discussed in each segment of the supply-chain. For example, because less fruit is wasted (culled) from the grower to retailers, higher volumes of better quality fruit reach consumers. Additionally, it’s great for freshcut processors that they can avoid using costly anti-browning solutions,
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Consumer feedback: The world is ready for Arctic® apples

Readers: As the newest member of Okanagan Specialty Fruits, I want to briefly introduce myself, as you’ll likely be hearing a lot from me going forward. My name is Joel, and I’m proud to join the team in a marketing and communications capacity. My roots in the apple industry are deep as I grew up in Summerland, and even worked on the Carter’s orchard while in high school and university. I’m very happy to be renewing that connection and look forward to keeping you up to date on the latest from OSF and Arctic® apples. According to AcuPOLL Research Inc. CEO
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