Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all! In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too! As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing
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Shopper’s feedback: Eye-appeal of Arctic® apples undeniable

During our mall intercept research, we presented consumers with a plate of Arctic® apples and a plate of conventional apples, both of which had been sliced just before they were presented. Then, we asked the consumers several questions about each plate of apples, and here’s what they said! The plate of conventional apples was most often described (68% of respondents) as “browning/old/unappealing”. On the other hand, the majority (68%) said the plate of nonbrowning apples looked “fresh” or “appealing” with “better than the other plate” being the second most common descriptor. As you can see from the graph, zero respondents
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Earth Day & the future of produce waste

Another Earth Day is upon us, which brings into sharper focus the global agricultural challenges we face and the potential solutions to address them. In recent years, one of the hottest topics has been how we can curb the sky-high amount of global food waste. The United Nations Environment Programme estimates that roughly one third of food produced globally is wasted each year (1.3 billion tonnes), with consumers in rich countries wasting nearly as much food as the entire net food production of sub-Saharan Africa! It’s a massive problem with no single solution, but the most wasted foods in affluent
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