Fresh Cut: the rise of meal prep kits

Convenience and healthy living haven’t always been fast friends. As we seek better work/life balance, we look for more ways to streamline our lives. Whether it’s cooking at home without the prep or grabbing a pre-sliced snack, fresh cut is on the rise. Meal prep or cook-ready meal kits is a movement that’s shaking up our ideas of fast food. Answering the call for convenience while aiming for healthier and more quality foods, prepared meal kits ready for your range or oven are taking up more shelf space at stores in exchange for you saving more time. The Meal Kit
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2018: To a Sustainable and Healthy Planet

The start of a new year can bring with it a refocus on goals and a revisit of what’s important. Here at Okanagan Specialty Fruits Ltd. (OSF), one of our guiding principles is keeping true to our roots as we grow sustainable new ways of reducing food waste. What does being sustainable look like? From orchard irrigation to packaging choices, our commitment to a healthy earth is in every aspect of our work – starting with a simple apple. Nonbrowning Arctic® apples When Neal and Louisa began OSF in 1996, they started looking beyond the orchard and down the food
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Food Waste vs. Plastic Waste

One of our main goals with nonbrowning Arctic® apples is to reduce food waste, but with our first product being fresh slices of Arctic® Goldens in 10oz bags, we’ve heard some consumers wonder what that means for plastic waste. There is certainly a lot of interest from both the public and the food industry in not just growing food sustainably, but maximizing sustainability throughout the supply chain. And, while we’ve focused most of our communication efforts on how Arctic® apples can help reduce apple wastage, especially considering they are among the most wasted foods on the planet, we are committed
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Showing off at PMA FreshSummit

Last weekend we were in sunny Orlando for the PMA FreshSummit 2016, and had a blast! We love opportunities to show off the Arctic Advantage™ and this event was no different. Our booth displayed our newest infographic, lip balm swag, a mock up of our bags for test markets and, of course, samples of Arctic® Golden slices. Thanks to everyone who stopped by; we enjoyed talking to you about Arctic® apples and watching you enjoy a slice!   We look forward to seeing you all again next year!
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Previewing Arctic® apples’ PMA presence

Our whole Arctic® apple team looks forward to October all year long – and this fall is no different. Not only does it mark the end of apple harvest, we finally get to enjoy Arctic® Goldens and our other nonbrowning varieties and share them with others, including our friends in the produce industry! North America’s preeminent annual produce industry event – the Produce Marketing Association’s Fresh Summit Convention & Expo – is kicking off this week from October 14-16th in Orlando, and we’ll not only have Arctic® apples for everyone to enjoy, but a few new surprises to share. While
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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Arctic® apples: Makes slicing more enticing

It’s easy to see why Arctic® apples’ nonbrowning trait makes them extremely well-suited for products like sliced, diced, and quartered apples, but is the freshcut market really a big deal? How big is the freshcut market anyway and what’s its projection? A summary of a recent report from the Produce Marketing Association, explains that “the U.S. freshcut fruit and vegetable market is one of the fastest growing (market) segments” and “is an estimated $27 billion market.” It emphasized that strong growth is expected to continue for freshcut products as consumer demand for convenience and “healthier grab-and-go” snack options continue to
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