Creating a bigger piece of the (apple) pie

As we often say, boosting apple consumption is a goal everyone supports. We all know apples are extremely healthy, and preferable to other popular snacks like candy and chips. Plus, they’re high in fiber which can help apple-eaters feel fuller than alternatives with “empty” calories – clearly a major benefit with the obesity crisis. Great, we all agree! So what? Everyone knows fruits and veggies are good for us but even amidst frequent calls to eat 7 servings a day, or at least 5, the average U.S. consumer eats less than 3. The produce industry’s challenge is to make consumers
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Apple industry embracing innovation to boost consumption

For the North American apple industry, there’s no bigger month in the year than October. Most growers get to enjoy the conclusion off harvest (and the 14 hour workdays that go along with it!) and consumers get to enjoy the freshest apples of the year. While “National Apple Month” is now behind us, there’s a great sense of optimism and energy in the industry, and plenty of good reason for it. After decades of flat-to-declining apple consumption in the U.S., there’s been a small boost in apple consumption over the past couple years, which is especially important as the number
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U.S. apple industry: Producing more with less

We’ve talked before about how apple consumption has been flat to declining in recent years, but did you know that overall apple bearing acreage of apples has been falling as well? Bearing acreage refers to the amount of land used to produce apples, and as you can see from the graph below, there has been a significant decline over the past decade. According to data from the U.S. Department of Agriculture, between 2000 and 2010, bearing acreage decreased by nearly 100,000 acres to a total of ~346,000 acres – more than a 20% drop! This is particularly notable when considering
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