Arctic® apples require no additional pesticides

Arctic® apples do not require any additional pesticide sprays, nor do they need to be treated any differently than their conventional counterparts. Growers can manage an Arctic® Granny tree in the exact same manner as a conventional Granny Smith, and the same goes for any other Arctic® variety. This is one of the advantages of improving attributes using the precision of biotechnology – specific traits can be targeted without affecting others. However, we have seen suggestions that “Arctic® apples may require increased pesticide usage” and, while this isn’t true, we do understand where this misunderstanding originated. The role of polyphenol
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Shopper’s feedback: Arctic® apples’ most convincing benefits

With a wider variety of products to choose from than ever before, there are countless factors that motivate shoppers to choose one food over another. With one tiny genetic change, Arctic® apples gain a number of benefits over their conventional counterparts, but which are the most appealing to consumers? To find out, we asked participants in our mall intercept survey which facts made them more interested in buying Arctic® apples. Below, learn the top six reasons the noted percentage of consumers say they’re more likely to purchase nonbrowning Arctic® apples: A cut Arctic® apple can be refrigerated in a zip-lock
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Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all! In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too! As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing
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Shopper’s feedback: Eye-appeal of Arctic® apples undeniable

During our mall intercept research, we presented consumers with a plate of Arctic® apples and a plate of conventional apples, both of which had been sliced just before they were presented. Then, we asked the consumers several questions about each plate of apples, and here’s what they said! The plate of conventional apples was most often described (68% of respondents) as “browning/old/unappealing”. On the other hand, the majority (68%) said the plate of nonbrowning apples looked “fresh” or “appealing” with “better than the other plate” being the second most common descriptor. As you can see from the graph, zero respondents
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Shopper’s feedback: Apple browning is a major issue

Today, we’re kicking off a five-part series highlighting results from our latest consumer research. We commissioned a series of mall intercept surveys in four U.S. cities where shoppers were asked to answer a few questions about Arctic® apples. They were also presented with a plate of sliced Arctic® fruits beside conventional apples so they could see and taste the difference for themselves. First, consumers rated how big of an issue the browning of apples was to them on a scale of 1 (not a big issue) to 5 (a major issue). The majority, 55%, rated browning as either a 4
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Taking the “Yuck” Factor Out of Brown Apples

Best Food Facts, an educational website that connects consumers with food system expert, recently reached out to Dr. Herb Aldwinckle for his opinion on Arctic apples. Dr. Aldwinckle, professor emeritus at Cornell University’s Department of Plant Pathology and Plant-Microbe Biology, has studied apples for four decades and explains that nonbrowning apples are completely safe and will provide a significant consumption trigger. Our president Neal Carter was also interviewed about the history, benefits and deregulation progress of Arctic apples. We encourage you to view the full article, including video and audio components, on Best Food Facts’ website here.
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Watch: Arctic® apple stays white!

With Arctic® apples still undergoing deregulation, it can sometimes be a challenge to demonstrate the impact of the nonbrowning trait. But seeing is believing, so take a look at our 24-hour time-lapsed video comparing a sliced Arctic® Golden to a conventional Golden Delicious. We think you’ll agree that the difference is clear! Even after just a short amount of time, the conventional fruit’s flesh becomes brown and unappealing. It’s probably not an apple that you, or your picky kids, would consider eating. The Arctic® Golden, on the other hand, maintains its original color throughout the entire 24 hours without the
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