Successful launch for new Arctic ApBitz™ dried apple snacks

Summerland, B.C., Canada – To say Okanagan Specialty Fruits Inc.’s (OSF) latest product has been extremely well received might just be an understatement. Following their debut to U.S. consumers this March on Amazon.com, Arctic ApBitz dried apples quickly became the number one new release in both the snack and dried fruit categories. The dried apples have been designated as an “Amazon’s Choice” product thanks to their rave reviews and highest rating in Amazon.com’s dried apple category.

ApBitzdried apples are made 100% from Arctic® Golden apples – the first Arctic® apple variety that doesn’t brown when bitten, sliced, or bruised – nothing else. The unique benefit, developed through biotechnology, means that Arctic® apples, including ApBitzsnacks, do not require preservatives and are just as healthy and delicious as their conventional counterparts.

“We decided to make Arctic ApBitz dried apples initially available online via Amazon.com so that everyone in the U.S. would have convenient access to our sweet and crunchable Arctic ApBitz snacks,” explains Neal Carter, President of OSF. “One of the core initiatives behind Arctic® apples is to help reduce unnecessary food waste. Acknowledging that not all fruit is suitably sized for slicing, we’ve been working on innovative ways to use our nonbrowning Arctic® Goldens from this past harvest to give consumers more ways to eat more apples. ApBitz snacks are the result of these efforts and help us in our commitment to sustainability and the ability to maximize the benefit of our entire crop.”

OSF is gearing up to launch a summer social media contest as part of its promotional plan to create awareness about the new product. The #BitzofSummer contest will have participants share on social media photos and videos of themselves enjoying ApBitz snacks on their summer adventures. The contest will begin on June 29th and the grand prize winner will receive a trip to the beautiful Okanagan Valley in British Columbia, a world-class destination for wine, fruit and home to OSF. The winner will also receive the opportunity to dine with Neal Carter and learn more about the founding of OSF and development of our Arctic® apples.

 

About Okanagan Specialty Fruits Inc.

Okanagan Specialty Fruits Inc. (OSF) is a dynamic biotechnology company based in Summerland, British Columbia, Canada. Founded in 1996, and acquired by Intrexon Corporation (NYSE: XON) as a wholly owned subsidiary in April 2015, OSF specializes in developing tree fruit varieties with novel attributes that benefit fruit producers and consumers alike. For consumer information, visit www.arcticapples.com; for information about the company and partnership opportunities, visit www.okspecialtyfruits.com.

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FOR MORE INFORMATION, CONTACT:

Denise Everett

Communications Specialist

(250) 404-0101

[email protected]

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