Shopper’s feedback: Arctic® apples’ appeal more than skin deep

You have heard us discuss boosting apple consumption as a key reason for developing Arctic® apples. This is primarily because of their suitability for freshcut products, and application in foodservice – no one finds brown apples visually appealing after all!

In addition to the added convenience and eye-appeal of Arctic® apples, recent results of a comparative taste-test suggests the nonbrowning trait has a big impact on their “mouth-appeal” for consumers, too!Arctic apple taste test

As apples turn brown, an unpleasant eating experience is generated. When apple browning is initiated by the enzyme polyphenol oxidase (PPO), the reaction causes melanin to form – changing the appearance, taste and texture of the surface of the fruit in an unpleasant way. Arctic® apples avoid these unfortunate effects since the genes that drive production of PPO have been silenced.

Participants in our recent mall intercept survey got to taste a plate of nonbrowning apples in comparison with a plate of their conventional apple counterparts. As you can see from the accompanying graph, the consumers had an extremely positive response to the nonbrowning apples (AA = Arctic® apple, CV = conventional).

It should also be noted that both the Arctic® and conventional fruit used in this study was harvested from the same orchard, and had been managed identically from planting through to this harvest.

Of the key factors explored (texture, crispness and eye-appeal) Arctic® apples came out ahead of the conventional counterparts by a wide margin (20%+) every single time!

After tasting the plate of Arctic® apples, consumers were also asked to share their initial reactions, with the vast majority voicing positive feedback. Common descriptors included “juicy”, “tasty” and “fresh” – the ultimate compliments freshcut apples can receive!

And, one more important note – everyone who had the option to try Arctic® apples for themselves (after learning the science behind them) chose to do so! Every. Single. One.

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.


  1. Jose Luis Avila


    Where can we buy your Apples on-line or near where we live in Wilmington, Delaware, USA 19805 (25 miles south of Philadelphia)?


    • Jenavive Holmes

      Hi Jose – thanks for your interest in Arctic(R) apples! Arctic® apples recently made their commercial debut in select U.S. supermarkets with the introduction of our 10oz bags of non-browning Arctic® Golden apple slices. This year our product availability is quite limited but as more trees are planted and more fruit is produced, availability will expand throughout North America, including the addition of other non-browning Arctic® apple varieties.

      We’re leaving it up to individual retailers to announce to their customers which stores/locations are carrying Arctic® apples. Our packaging is clearly labeled with the Arctic® logo. Keep an eye out to see if they’re being sold at your local grocery store. If you can’t find them, but you’d like to see them, I encourage you to ask your local produce manager to source Arctic® apples.

      All this being said, we’re hoping to share more information about Arctic® apple availability soon, so I encourage you to subscribe to our email updates.

      Thanks again for inquiring, and happy new year!

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