Seeking an end to a negative consumption trend

“Apple consumption needs a boost” read a headline in “Good Fruit Grower” magazine earlier this month, and we couldn’t agree more! According to respected agricultural economist Dr. Desmond O’Rourke, per-capita consumption of apples has been declining fairly steadily for 20 years, partially due to increased competition from other fruits and snacks.

And, while the article focuses primarily on the marketing of Washington apples specifically, we believe Dr. O’Rourke’s comment that “there’s nobody really trying to expand the market for apples in general” is cause for concern if we’re expecting apple consumption to really take off!Granny with bite

In the apple industry, there’s often a focus on opening up new export markets and capitalizing on new varieties, which is great because adding excitement to the apple category is what we’re all about! And, our goal has always been to get more people eating more apples overall – making the pie bigger rather than simply shifting around who gets which slice.

We want to open the door for more apples to be eaten in more ways than ever before by removing one of the biggest barriers – browning. Think about it…why aren’t more apples used in fruit plates and salads, or thin slivers layered into sandwiches to add crunch? Why aren’t there more variety-specific apple juices or apple smoothies? Browning!

And really, why aren’t more sliced apples gobbled up as snacks? Snacks now make up around 50% of all eating occasions, and consumers are increasingly seeking out convenient, healthy snacks. Studies show kids are more likely to eat more apples when they’re served pre-sliced, yet only ~2% of apples are sold this way. All of these dynamics sound like untapped opportunities to us!

Despite consumption being flat-to-declining, people love apples and will continue to love apples. They are the second-most consumed fruit after bananas, and are firmly entrenched in our diets and culture. So, we want to boost consumption by giving apple-lovers more of what they already love!

Arctic® apples’ nonbrowning trait offers more ways to eat apples and a more convenient, higher-quality apple eating experience overall. More of that unblemished, just-picked appearance. More of that first bite taste and texture. More ways to use apples without worrying about browning. More apples getting eaten overall since fewer are wasted.

That’s how we want to boost apple consumption, and we can’t wait to make that happen with the help of the Arctic® advantage!



About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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