On the road with Arctic® apples

Lately I have been living the jet-set lifestyle, hopping on planes to visit beautiful, exciting locales and meet with wonderful people!

While I didn’t literally win the lottery, I kind of did in a work sense: I recently switched roles into the position of Stakeholder Outreach and Education. This role means I get to spend time talking to people at conferences and events, making face-to-face connections, i.e. hopping on planes to visit beautiful, exciting locales and meet with wonderful people!

I recently had the opportunity to take part in two conferences: the Washington State Association of Nutrition and Dietetics Education Conference (WSAND), and the Canadian Produce Marketing Association Convention and Expo. At both events Arctic® apples hosted a booth providing dried Arctic® Goldens samples and information for those interested in learning more. I also took in educational programs at these conferences so that I could learn more, and get to know people a bit better.

I had some great conversations with dietitians at WSAND and was so impressed with the dietetics students who had clearly invested time into learning more about biotechnology, and asked great questions about Arctic® apples. I would say we are in good hands with our future dietitians!

CPMA gave me the opportunity to meet wonderful people from throughout the industry and learn more about what they do, as well as tell them more about Arctic® apples. I also got to tour downtown Toronto retails where I learned more about how retailers are making shopping easier for those who live in condos and travel mostly on foot, a bit of a change from my small-town grocery store. Plus there was a coffee bar in one of the stores! London Fog anyone?

I’m looking forward to meeting more people and having more great conversations in my new role as Stakeholder Outreach and Education with OSF. We’ll soon be introducing more role changes and new faces, so keep an eye out in the coming weeks. In the meantime, don’t be afraid to drop me a line or say hello if you see me out and about!


Sample packs of dried Arctic® Golden slices

About Jessica Brady

Jessica hails from the prairie region of Canada and is excited to work as Manager, Industry Relations & Education for a company that combines two of her favorite things: agriculture and innovation.

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