Recapping a “smooth(ie)” Fresh Summit

Arctic® apple smoothies were a big hit at this year’s PMA Fresh Summit, and a packed trade show floor and excellent educational sessions showed why it’s the produce industry’s premier event.

We were pretty hyped up for this year’s Fresh Summit since it’s the first time we’ve ever exhibited there, and the experience did not disappoint! Educational sessions emphasized causes we strongly believe in, such as reducing food waste in the produce industry and making fruits and veggies more accessible and appealing to children.OSF at Fresh Summit 2015

The importance of embracing disruptive, innovative technology was also a consistent theme. Keynote speaker Mike Walsh discussed the need to communicate complex data visually, something we certainly know to be both a huge challenge and opportunity for ag-biotech.

On a more personal note, our own highlight was definitely the experiences we had at our brand-new booth serving well over 1,000 Arctic® Granny smoothies!

As explained in an article from FreshFruitPortal, seeing (and tasting!) is believing for Arctic® apples. After all, Arctic® apples are one of the first biotech foods with a direct, tangible benefit for consumers.

So, we wanted to show off the Arctic Advantage™ with Arctic® Granny smoothies since you can add yogurt for a deliciously smooth taste, unlike typical apple smoothies that require lemon juice to prevent browning which would curdle dairy.

After a busy week at Fresh Summit in Atlanta, which came mere days after we launched our revamped Arctic® apples website, we’re not ready to cool down just yet! We’re also planning to re-launch our OSF website and will be exhibiting at the NW Hort Expo and NY Produce Show in a few weeks too – hope to see you there!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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