Press Release: OSF adds Sales Manager, bolsters current team to support Arctic® apple launch


Summerland, B.C., Canada – In preparation for the fall 2017 commercial launch of nonbrowning Arctic® apples, Okanagan Specialty Fruits (OSF) has added produce industry veteran Jeanette De-Coninck-Hertzler as Sales Manager, and Denise Everett as Communications Specialist to their team.

“With the commercial launch of nonbrowning Arctic® apples coming this fall, it is the perfect time to add highly-skilled individuals to our hard-working, innovative team,” according to OSF President Neal Carter, who projects OSF’s team will continue to rapidly grow over the coming years.

Jeanette De-Coninck-Hertzler, who started with OSF on April 3rd, brings to OSF over 30 years of produce sales experience. After obtaining a Bachelor of Science, with a major in Agricultural Business Management, from California Polytechnic State University, De-Coninck-Hertzler began her career as a sales representative with Frieda’s Inc. in 1985, where she worked for nearly twenty years before joining MCL Distributing, since re-named to 4Earth Farms, as a senior account manager. De-Coninck-Hertzler has since worked in various roles with Shamrock Foods Company, Greengate Fresh LLLP, and Index Fresh, Inc. As Sales Manager, she will serve as OSF’s sales contact for Arctic® apples, which are being launched this fall in select U.S. retail locations as fresh, preservative free Arctic® Golden slices. Jennifer Armen, OSF’s Director, Business Development & Marketing, explained why De-Coninck-Hertzler is a great fit for the team, saying “Jeanette has a proven track record of sales in the produce industry, strong agricultural roots and a passionate personality. We look forward to her added experience as we introduce Arctic® apples to consumers.”

Denise Everett, another key addition to OSF, will join the company on May 8th as the team’s Communications Specialist. Denise will be leading the company’s media relations, serving as OSF’s primary contact for interviews and executing on the company’s social media strategy. Everett has over fifteen years of experience as a communications professional, and began her career in the journalism sector in British Columbia, Canada.

Also in May, OSF will welcome three new members to their research and development team, who will be working to improve additional apple varieties, as well as other tree fruits. Additionally, Jenavive Holmes joined OSF on March 27th as an Administrative Specialist.

OSF is also implementing role changes of current team members to further boost the scope of the team’s activities. Joel Brooks has transitioned from Brand Manager to Brand Marketing Manager, and Jessica Brady has transitioned from Marketing & Communications Specialist to Stakeholder Outreach and Education. In their new positions, Brooks will take a lead role in OSF’s branding, marketing and communications activities, and Brady will focus on outreach and relationship development with key influencer groups and organizations.

Neal Carter summed up OSF’s team expansion and transitions by concluding, “It’s an exciting time for us here at OSF. With so many strong additions to our team to help bring Arctic® apples to eager consumers, we look forward to continued team growth and the introduction of additional wholesome and delicious apple varieties.”


About Okanagan Specialty Fruits Inc.

Okanagan Specialty Fruits Inc. (OSF) is a small, dynamic biotechnology company based in Summerland, British Columbia, Canada. Founded in 1996, and acquired by Intrexon Corporation (NYSE: XON) as a wholly owned subsidiary in April 2015, OSF specializes in developing tree fruit varieties with novel attributes that benefit fruit producers and consumers alike. Arctic® is a registered trademark and Okanagan Specialty Fruits™ is a common law trademark of OSF in the United States. Other trademarks, tradenames, or service marks appearing in this report are the property of their respective owners.  For consumer information, visit; for information about the company and partnership opportunities, visit www.okspecialtyfruits.



For more information, contact:
Joel Brooks
Brand Marketing Manager
(250) 404-0101

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