Positive response to Arctic® apples’ big news!

As our readers know, last Friday marked a major milestone when the second U.S. comment period on Arctic® apples began. This means a final decision on deregulation is expected in just a few months!

There was plenty of industry press, and today we want to also highlight a few blog posts and comments from our fans that can’t wait to get their hands on their favorite nonbrowning varieties!Arctic Golden with slices

Writer Richard Lobb, who boasts a wealth of experience covering agricultural issues, tweeted his excitement that Arctic® apples are a step closer to market, and discussed the news in his blog. Mr. Lobb points out that Arctic® apples closing in on approval is particularly notable since it’s “biotech for the obvious benefit of consumers and not just for farmers.”

Another must-read is from blogger Sleuth 4 Health, who recently bought a platter of apples for a birthday party. They were treated to prevent browning, but at dire cost to the flavor, which “was either absent entirely or on the bitter side.” She further explains that Arctic® apples would’ve been “an attractive and flavorful addition” to her party – hopefully she won’t have to wait much longer!

We’ve also seen the first handful of comments on Arctic® apples posted on the Animal Plant Health Inspection Service (APHIS) website:

  • David Sutherland explains that Arctic® apples can help soften public perception of ag-biotech because of their consumer benefits
  • Chuck Lasker provides a clear and concise message: “I am excited about this new apple and urge you to deregulate it”
  • Muffy Koch highlights the value nonbrowning apples would offer the catering industry, especially in reducing food waste
  • Rachel Holierhoek expresses her desire to use them in salads and her kids’ lunches without worrying about browning

Follow along with our progress as we close in on deregulation, and help support Arctic® apples and ag-biotech by submitting a comment of your own!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

Comments

    • Joel

      Hi, thanks for your question! This comment period is a chance for the public to provide their input on APHIS’ Environmental Assessment and Plant Pest Risk Assessment, both of which found NO risks associated with Arctic apples!

      As far as trying them, they taste just the same as their conventional counterparts, other than the taste/texture associated with browning. Hopefully you’ll be able to taste them soon for yourself, and we hope you’ll let us know your comments once you do!

Leave a Reply

Your email address will not be published. Required fields are marked *