Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.
At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest quality. We don’t simply want to offer delicious Arctic® apples, though, we want to do so in a way that helps consumers take advantage of their distinct nonbrowning benefit.
When we asked ourselves, “what’s the best way for consumers to enjoy the Arctic Advantage™?”, we knew right away it should be as a convenient, grab n’ go snack! We love whole apples just fine, but there’s no denying that having a bag of bite-sized apple goodness can be even more convenient (after all, there’s a reason baby carrots make up 2/3rds of U.S. carrot sales).
So, when Arctic® apples first become commercially available to consumers, it’ll be as fresh slices with no preservatives required! We know that it’s the perfect time for healthy, convenient snack bags like this to hit the market because it’s exactly what consumers are hungry for:
- Per findings from multiple market research companies, the average consumer is snacking 2.7 times per day, and most wish there were more nutritious options available. Research even suggests that a whopping 79% of Millennials wish convenience stores carried healthier snacks!
- Further research suggests that 73% of consumers would pay more for snacks with high-quality ingredients, and 68% of Millennials would be more motivated by healthy snack options.
- It’s clear that healthy snacks continue to be a fast-rising segment in the food and beverage market, and they’re fully expected to continue enjoying steady growth in sales.
There’s no question that preservative-free Arctic® apple slices will be a convenient way to give consumers precisely what they’re seeking when it comes to healthy snacks. With so much demand, and just ~2% of apples currently being sold as fresh slices, we know the unparalleled quality of Arctic® apple slices have extraordinary potential to get more people eating more apples in more places!