This week, a great new campaign titled “GMO Answers” has launched, and it looks to be one of the best new resources for consumers on all things GMO-related. As reported by the New York Times, the initiative focuses on providing factual, accessible information to consumers – led by the centerpiece website GMOAnswers.com.
We’ve talked about the importance of transparency in the ag-biotech industry before, and transparency is a key motivation behind the GMO Answers campaign. The industry readily admits it hasn’t always done the best job communicating about GMOs, and invites consumers to ask the “tough questions”.
GMO Answers was created by The Council for Biotechnology Information (CBI), which is funded by many of the ag-biotech industry’s leading members, such as Monsanto and Syngenta. This is more good news, as it demonstrates the industry’s big players want to work together to bring education and transparency to consumers. Cathleen Enright, CBI’s executive director, says that many of these companies will even start offering tours of their laboratories to the public, in addition to publicly releasing many study results and other information previously reserved for regulators.
Making more information readily available to the public is a huge step in the right direction. Just as importantly, GMO Answers aims to present the information in ways that make it easier to understand. One of the reasons many believe the biotech industry has traditionally had a tough time communicating with consumers is because of the complex subject matter, but GMOAnswers.com takes steps to overcome this. By utilizing a sleek, easy-to-navigate style that focuses on core ideas and strong visuals, the information is more accessible than ever.
We look forward to seeing GMO Answers continue to develop and become one of the key areas for discussion and information on GMOs, and hope you will join the conversation too!