Getting social about ag-biotech

Like learning about medical concerns, it’s difficult to obtain accurate, easy-to-understand information about ag-biotech. The science is complex, and even more challenging, much of the information available is either polarized or just plain wrong. So how do you separate the wheat from the chaff?

Biotech supporters often point to the hundreds of peer-reviewed studies, which can be overly complicated, while opponents tend to over-simplify by claiming biotech crops “aren’t natural” (a flawed argument) and use scary, fabricated imagery of syringes and animal-plant hybrids rather than by providing evidence.Apple with headset

One solution is to simply trust the independent experts, such as the WHO, AMA, AAAS and NAS, who all speak to the safety and benefits of biotech crops. But, we also believe in a simpler approach – having actual conversations!

Okanagan Specialty Fruits has just seven employees, but we place our emphasis on transparency and open communication – and that means addressing consumer questions and concerns. In addition to answering emails and phone calls (even the occasional nasty one!) we encourage and respond to comments on both our weekly blog and our YouTube videos.

We also have frequently updated LinkedIn and Facebook pages and most active of all – our @ArcticApples Twitter account. We’re continually seeking opportunities to engage followers and taking what can often be a difficult, frustrating subject, making it more accessible, and even having some fun with it (like in our recent live “TwitterView” with @PythaCrank)!

We truly do want to hear your questions, comments and suggestions. Our goal is to make it as easy as possible for you to get whatever information you’re looking for and to interact with us; for example, we just added a Twitter feed to our site last month (see it on the left side of this page?). In fact, a number of our past blog entries were the result of requests from people for more information.

So please, engage with us by following the links above or the icons on the bottom right of the page, leaving us a comment, sending us an email – whatever you like! We look forward to talking with you soon!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

Leave a Reply

Your email address will not be published. Required fields are marked *