First Arctic® apples product = wholesome, ready to eat slices

The very first nonbrowning Arctic® apple product we will be commercially launching is ready to eat Arctic® Golden slices in a 10oz bag. And, we can’t wait for consumers to enjoy our debut product! We know many consumers would prefer whole apples or some other product form, so why go with fresh, ready to eat slices?  We sure didn’t just make this decision on a whim!

Fresh Apple Slices vs. Whole Fruit

Regular readers of our blog will know that one of the motivations that spurred our founders, apple growers Neal and Louisa Carter, to develop nonbrowning apples was the goal of creating a consumption trigger by replicating the success of baby carrots. In the 1990s, baby carrots spearheaded the doubling of carrot consumption through their simple convenience and suitability as a ready to eat snack. Baby carrots now make up 2/3rds of US carrot sales, yet currently just ~2% of US apples are sold as fresh slices.

Arctic Golden Slices Apples - 10oz Package

While there are certainly more freshcut apple products sold today compared to a decade ago, fresh cut apple consumption has not accelerated the way many thought they would – or should! This is especially notable with boosting fruit consumption being more important than ever, with >2/3rds of U.S. adults currently considered overweight or obese.

Recently, Roland Fumasi of RaboResearch Food & Agribusiness explained that ~75% of Americans don’t get their recommended daily allowance of fruit, yet despite taste and affordability of whole apples being better than ever, consumption is flat. What he does point to, however, is the fact that apples are being surpassed by other options based on “the convenience factor”.

Wholesome & Ready to Eat

It’s clear that the continued rise of snacking, and demand for healthy snacks present golden opportunities for helping consumers eat more apples. Per The Packer, recent reports suggest that “36% of snacking happens on-the-go – 30% of which is in the car”. While whole apples may be fairly convenient on their own, grabbing a slice at a time while driving is clearly a lot more manageable than wielding a whole apple with only one hand on the wheel! Even outside of on-the-go snacking, in settings like school cafeterias, studies show substantially higher consumption when apples are served pre-sliced.

As is mentioned in that same article from The Packer, “the trend toward higher sales of fresh-produce snack food is all about convenience and health”, which helps demonstrate why we chose the product form that we did and emphasize these key attributes right on the bag’s front: “Wholesome” & “Ready to Eat”!

As for the other core(less) reasons we chose fresh Arctic® apple slices, which offer consumers an improved eating experience compared to freshcut apples already on the market, check out next week’s blog post!

About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

Comments

    • Jenavive Holmes

      Thank you for your interest in Arctic® Apples! The first Arctic® Apples will be available in select US grocery stores beginning this fall. We are currently working with retailers to determine specifically what stores and regions the apples will be available to consumers in so at this time, the best advice I can offer you is to encourage you to keep checking back here for updates on that as we get closer to our commercial launch later this year!

    • Jenavive Holmes

      Thank you for your interest in Arctic® Apples! The first Arctic® Apples will be available in select US grocery stores beginning this fall. We are currently working with retailers to determine specifically what stores and regions the apples will be available to consumers in so at this time, the best advice I can offer you is to encourage you to keep checking back here for updates on that as we get closer to our commercial launch later this year!

  1. Dan

    Love it! Can’t wait to try them out! Kids are also excited since they’ve put up with me talking about your apples for over a year now. Keep doing what you guys are doing and ignore the cra cra ignorant anti GMO peeps! Looking forward to making that 1st purchase! DGill

  2. I was able to sample these sliced apples prior to this commercial phase. They are really good – they have all the aroma and taste of a freshly cut apple without the browning issue. A very small Canadian company developed these apples and I got to meet essentially everyone who worked there (7 folks at that time). The concept is great. The technology is cool (turning off the genes for one enzyme). The product is delicious

    • Jenavive Holmes

      Thanks for your feedback Steve! Of course we at OSF all think our Arctic® apples are the best, so it’s always exciting to hear from consumers like yourself who have tried our apples and were just as impressed! Thanks for taking the time to share your Arctic® experience!

  3. Fred Hoffman

    What are all the ingredients listed on the nutrition label for the package of Arctic Goldens sliced apples?

    • Jenavive Holmes

      Hi Fred, thanks for your question! We are pleased to be able to share that the only ingredients in our Arctic(R) Goldens Fresh Slices are Arctic(R) apples! We do not use any preservatives or other additives.

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