Competing for stomach space

Karl Haro von Mogel, the chair of Biofortified, recently shared a video of his interview with OSF president Neal Carter from BIO 2013 as well as some interesting thoughts on our nonbrowning Arctic® apples.

One of the topics they discussed is the competition for stomach space apples have with junk food like candy bars or chips. Especially notable in the wake of Halloween, we see it’s often easier for consumers to grab bite-sized, packaged snacks rather than grabbing a whole apple. However, that could quickly change with the convenience and freshcut suitability of Arctic apples.

You can watch the full 30 minute interview in the video below, and check out the full post on Biofortified.org, one of the best independent sources for information on ag-biotech!

Additionally, revisit our full recap from the BIO 2013 Conference and make sure you also watch another of Biofortified’s videos from BIO 2013, which features a face-off between Neal and an anti-GMO activist!

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