The Story of ApBitz™ Apple Snacks

There has never been a more interesting time than now to grow food. Technology provides farmers with tools to better manage risk and science offers possibilities to help answer challenges faced around the world. In the conversation of ‘how do we feed ourselves’, even us apple growers can heed the call. Apples are one of the most wasted foods in the fresh food supply chain, with up to 40% not making it to store shelves. Our nonbrowning Arctic® apples are one solution in finding a way to help reduce this number. What happens to apples that don’t make our fresh
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Fresh Cut: the rise of meal prep kits

Convenience and healthy living haven’t always been fast friends. As we seek better work/life balance, we look for more ways to streamline our lives. Whether it’s cooking at home without the prep or grabbing a pre-sliced snack, fresh cut is on the rise. Meal prep or cook-ready meal kits is a movement that’s shaking up our ideas of fast food. Answering the call for convenience while aiming for healthier and more quality foods, prepared meal kits ready for your range or oven are taking up more shelf space at stores in exchange for you saving more time. The Meal Kit
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Arctic® apples team proud to sponsor Cycle the WAVE

This past weekend, the Arctic® apples team was proud to both sponsor and participate in the 10th annual Cycle the WAVE charity bike ride. One of our company’s platforms is community outreach and education and Cycle the WAVE has a similar platform by proactively reaching youth through education and empowerment, and successfully raises community awareness about domestic violence. The cause is promoted through an event that promotes physical health and empowerment – a women’s bike ride. Living a healthy lifestyle is something we feel passionate about at Okanagan Specialty Fruits and we are proud to support such an important cause.
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OSF proud to support Cycle the WAVE

We at Okanagan Specialty Fruits are passionate about supporting causes that promote healthy living – both mentally and physically – and we are honored to be supporting an upcoming event that does just that. Cycle the WAVE is an annual, women’s only charity bike ride that raises money for The WAVE Foundation, which strives to create awareness about domestic violence through community outreach and education. OSF is a proud sponsor of this year’s Cycle the WAVE event and we will be helping participants out by providing a healthy snack along the way – nonbrowning Arctic® apple slices! Plus, a number
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Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores this year. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience. Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it may seem surprising to see
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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Moms’ thoughts on fruits & veggies

The Produce for Better Health (PBH) Foundation promotes fruit and vegetable consumption to better the health of Americans. PBH conducts annual surveys to better understand habits surrounding and attitudes towards fruit and vegetable consumption in America. Their latest research gives insight into what Moms’ think and feel about fruit and vegetable consumption, comparing data collected from 2007-2015. Highlights include the best methods of communicating to Moms, the support Moms feel they need most to improve their family’s fruit and vegetable consumption, and, something we know a bit about, the importance of maximizing convenient produce options. We invite you to check
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Boosting produce consumption on both sides of the border

For the produce industry – including our team at Okanagan Specialty Fruits® – advocating for eating more fruits and veggies isn’t just a 9 to 5 job, it’s a lifestyle. It’s something that we’re passionate about all day, every day. And, we can accomplish amazing things by working together! This week, we’re feeling especially optimistic about the positive impact we can collectively make, thanks to two amazing events. One is the Produce For Better Health (PBH) Foundation’s Annual Meeting: The Consumer Connection, which finished last week in Arizona. And now we’re enjoying the Canadian Produce Marketing Association’s (CPMA) Annual Convention
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