Fresh Cut: the rise of meal prep kits

Convenience and healthy living haven’t always been fast friends. As we seek better work/life balance, we look for more ways to streamline our lives. Whether it’s cooking at home without the prep or grabbing a pre-sliced snack, fresh cut is on the rise. Meal prep or cook-ready meal kits is a movement that’s shaking up our ideas of fast food. Answering the call for convenience while aiming for healthier and more quality foods, prepared meal kits ready for your range or oven are taking up more shelf space at stores in exchange for you saving more time. The Meal Kit
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Arctic® apples on trend for 2017

Earlier this month, we shared our refreshed Arctic® logo and how the first of our nonbrowning varieties – Arctic® Goldens – will be tested in U.S. stores this year. Well, according to the many articles highlighting hot trends for 2017, our timing couldn’t be better! While countless food industry trends have been identified, three standouts for 2017 are sustainability, health, and convenience. Sustainability Sustainability has been a hot button issue for a while, and this was crystallized in a recent headline from Food Navigator declaring “Nutrition experts predict sustainability ‘most important’ trend for 2017”. While it may seem surprising to see
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Health & convenience: Merging messages

We’re always eager to learn more about what consumers think of Arctic® apples, especially what will make them eager to give our nonbrowning apples a try for themselves. So, this summer we asked as many apple lovers as we could as many questions as possible! In July, we surveyed 2,500 people from across the U.S. and Canada who are their household’s primary shopper (or shared duties 50/50) and purchase apples at least once a month. We’ll look forward to sharing more of the results over the next few months; but, today we will focus on those related to health and
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Checking out fresh produce at checkout

A 2015 report titled “Temptation at Checkout” by Center for Science in the Public Interest took a long, hard look at consumer food purchasing behavior at checkout. What they found was not particularly shocking: the ratio of unhealthy vs. healthy purchases is troublesome. However, they also found that the promotion of healthy options at checkout can go a long way towards improving the quality of these last-minute selections. Per the report, candy and chocolate are the two most frequent impulse purchases and that’s bad news as over half of all purchasing decisions are made spontaneously. At checkout, consumers are at
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A healthy dose of quality snacks

Allow me to re-introduce myself: I’m Joel Brooks, OSF’s Brand Manager. While I used to be the one behind most of our social media efforts and blog posts, I’m now more directly involved in helping ensure the Arctic® brand delivers all the things that are most important to our fellow apple-lovers. I’ll be sharing my thoughts, plus news and other developments about the Arctic® brand every few weeks as we close in on commercial availability.  At OSF, our team is made up of people who are passionate about innovation, agriculture, and food that is both healthy and of the highest
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Seeking an end to a negative consumption trend

“Apple consumption needs a boost” read a headline in “Good Fruit Grower” magazine earlier this month, and we couldn’t agree more! According to respected agricultural economist Dr. Desmond O’Rourke, per-capita consumption of apples has been declining fairly steadily for 20 years, partially due to increased competition from other fruits and snacks. And, while the article focuses primarily on the marketing of Washington apples specifically, we believe Dr. O’Rourke’s comment that “there’s nobody really trying to expand the market for apples in general” is cause for concern if we’re expecting apple consumption to really take off! In the apple industry, there’s
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Snacking tracking positively for consumers

With all of the changes and innovations North Americans have experienced over the past few decades, one that might get lost in the shuffle is the dramatic shift towards increased snacking. It’s gotten to the point where articles are calling snacks “the most important meal of the day”. Before you roll your eyes at that claim, consider that in 2006, Purdue University’s Dr. Richard Mattes, professor of foods and nutrition, stated that the American diet had evolved to constitute a “fourth meal” averaging about 580 calories each day. That’s ~25% of average total calorie consumption and twice the average amount
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Arctic® apples, Rainbow papaya & high oleic soybean oil for breakfast!

In one of the first times that Arctic® apples have ever been freely available for consumption since their recent approvals, this past weekend dried Arctic® apple slices were enjoyed alongside fellow biotech fruit Rainbow papaya, as well as blueberry muffins made with high oleic soybean oil! California Dietetic Association’s Annual Meeting took place in Riverside, CA April 9-11th, and included an educational breakfast and session hosted by Soy Connection, the United Soybean Board’s Health Professional Outreach Program. This event featured biotech crop experts Dr. Alan McHughen of UC Riverside and Gregory Jaffe from the Center for Science in the Public
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Arctic® fruit leather: Perfecting the purée

When people hear “nonbrowning apples” they think of, well, apples of course! However, the value of Arctic® apples’ nonbrowning trait extends far beyond whole, or even sliced apples – and one great example is Arctic® apple fruit leather. Even lovers of fruit leather will likely agree that they’re often not the most appealing color. Most are brownish hues that don’t exactly scream “eat me!” and others may rely on artificial food colorings that attempt to mimic the fruits that are in them. Since Arctic® apples don’t brown, though, Arctic® apple leather retains its original color. The photo here demonstrates that
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Health & convenience: A Millennial merger

Consumers are increasingly on the lookout for healthy foods, especially healthy foods that also happen to be convenient. So, why are arguably the most convenient locations to grab food – convenience stores themselves – typically associated with junk food? Well, convenience store owners have been asking the same question and have concluded there’s no reason that trend should continue, which is great news for everyone! Food Navigator recently reported on the results of new market research from Technomic in an article titled, “Convenience stores emerge as health food destination”. These results are quite eye-opening, and Technomic explains that “a lot
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